Hi, I’m Spencer Hales.
I work with retailers and consumer brands that have built something real, see more opportunity ahead, and do not have the time—or a full-time commerce leader—to connect every moving part themselves.
Good businesses were paying good people to do good work—but the work often lived in separate lanes.
A website partner. An ads person. A marketplace opportunity. Someone running content, email, promotions, or retail. Activity happening—yet no one fully responsible for the way it all added up.
That leaves owners doing the hardest job: coordinating specialists while also leading the company. It slows decisions, makes spending harder to evaluate, and creates too much room for good work to become disconnected work.
I bring structure to the questions between channels, teams, and partners: What should we prioritize? Is the product story clear? What does each channel need to do? What should change next?
- Product journeys — how people discover, evaluate, choose, and return.
- DTC + marketplaces — product pages, channel roles, retail, Amazon, and Walmart.com decisions.
- Consumer brands — positioning, offers, launches, and commercial storytelling.
- Executive direction — turning complexity into clear next decisions.
You already care deeply about your business.
My role is to help make sure the people, tools, product experiences, and investments around it are working as hard as you are.